Scribe Book Blueprint Challenge

I developed and launched the “Scribe Book Blueprint Challenge” which was two 5-day challenges for Scribe Media, which generated well over $300,000 and successfully converted people to spend upwards of $15,000 through an e-commerce cart for book consulting services.

I led the entire process from planning, implementation, and running the live 5-day challenges. This project required working with every department in the company and had an extensive list of requirements from a creative and technological perspective.

A few examples of what had to be built:

• 16+ email campaigns
• Social ads
• Facebook Groups
• Videos
• Live streaming, reuploading, and distribution of past content through all channels (Youtube, Challenge FB Group, Email)
• Created an e-commerce checkout process for a $15,000 product with proper onboarding and confirmation